History of MotorHead Design House

Originally founded in 1997 as MotorHead Jewelry, a high end automotive jewelry company; a request from Pete Chapouris of SoCal Speed Shop changed all that.

Pete needed a custom bullnose to sign his '32 Ford hot rods. He sought out Motorhead Jewelry to create one. Andrea, a master goldsmith, took on the project, not knowing that this one job would change the direction of MotorHead forever. The project was similar to jewelry in many ways, but it also dealt with compound curves, fit in a recessed area, larger shrinkage factors, and durable exterior use. The challenge was something she could not pass up. The first one was a real learning curve and took 9 tries to get the emblem perfect prior to delivery. Working with the rest of the Motorhead team, the process of creating emblems has evolved as a true art form.

Other builders saw Pete's new emblems, and wanted one as well. Motorhead's earliest clients read like a who's who in hot rodding, including Boyd Coddington, Troy Trapanier, Alan Johnson, Bobby Alloway, Chip Foose and Roy Brizio.




In response to demand for the Custom Emblems,
they created this new site- focusing on just the emblems.
Click here to visit the new site,
and get all the latest custom emblem information.




     Andrea Carnahan                  Bruce Carnahan
Notable MotorHead Projects in the Last 10 Years

  • Movie "Fast and Furious Four" for Hammer, to be released in 2008

  • Ford 1932 75th Anniversary Emblems

  • Sean John Edition Navigator, USA and Moscow

  • Ridler Award vehicles with Chip Foose

  • Ridler Award vehicle with Troy Trapanier

  • Pebble Beach with Creative Workshop's Stanguellini

  • TRUCKS TV with Stacy Davis

  • Grand National Roadster Show Hall of Fame Awards

  • George Poteet, Cameltoe Racing

  • Movie "Gone in 60 Seconds" for Eleanor

  • RIDES TV Show 3 episodes: Billy Gibbons, Pure Vision, Miller's Truck

  • Street Machine of the Year: 2007 Ring Brothers, 2006 Johnson's Hot Rods

  • SEMA award winning cars by Rick Dore, Ring Brothers, numerous project vehicles every year